Then you might wonder if this will create duplicate conversion events, one you sent through the API and one from the pixel. With data from the Facebook pixel and your “server” (your ecom/CRM data), Facebook can improve reporting and measuring conversion events. This is where Facebook Conversions API comes in. Now with tracking limits imposed by Apple and the necessary changes Facebook has to make to comply (like aggregated event management), there will be an even bigger gap in conversion data. The only major cause for reporting discrepancies from our data (again like Shopify or a CRM) and with Facebook’s data was due to ad blockers. measure events and conversions to track ad performanceīefore all the changes with iOS 14, this is all we had needed for the most part.track and collect user activity and match it to a Facebook profile.The Facebook Pixel allows Facebook to do two main things:
![chrome browser facebook tracking pixel tester chrome browser facebook tracking pixel tester](https://venturebeat.com/wp-content/uploads/2018/06/Screen-Shot-2018-06-04-at-4.24.02-PM.jpg)
It’s here for you to use in parallel with your Facebook Pixel.
![chrome browser facebook tracking pixel tester chrome browser facebook tracking pixel tester](https://www.octivdigital.com/wp-content/uploads/2019/12/facebook-test-code.png)
So Facebook Conversions API is not a replacement for your Facebook Pixel nor is it the ultimate solution to keep everything as it once was before iOS 14. How the Facebook Conversions API works with your Facebook Pixel Using the Facebook Conversions API is not difficult, especially if you’re using a platform with a direct integration, like Shopify.More conversion data using both Facebook Conversions API and the pixel will help Facebook’s ad optimization algorithm be more effective.It is not a replacement for your Facebook pixel, they should be ran in parallel.Using the Facebook Conversions API, you can gain back reported conversions for your Facebook ads your Facebook Pixel couldn’t capture.In this article, we’re going to cover everything you need to know about Facebook Conversions API. With Facebook Conversions API, you’re using your data (customer id, order id, purchase events, etc) and then giving that to Facebook. The difference is that Facebook is the one doing the capturing and data collection. This might sound similar to the Facebook Pixel: you place the pixel on your site and Facebook collects that event and conversion data for Ads Manager. With Facebook Conversions API, you can send data you capture from your system (like Shopify for example) to Facebook Ads Manager. API is an acronym for application programming interface and it’s the most common way different apps and systems communicate with each other. If the word API scares you (like it does me), let me break down how all this works. That’s why there’s a lot of talk about Facebook Conversions API with Facebook ad changes due to iOS 14.
![chrome browser facebook tracking pixel tester chrome browser facebook tracking pixel tester](https://www.androidheadlines.com/wp-content/uploads/2016/10/71WtlH6hDgL._SL1500_-768x765.jpg)
Facebook Conversions API will help you push event and conversion data to Facebook Ads Manager while maintaining user privacy. The Facebook Conversions API, formerly known as Facebook Server-Side API, allows advertisers to send web events from their servers to Facebook. One of those solutions is Facebook Conversions API (CAPI). We’ve talked a lot about the changes iOS 14 is bringing to Facebook ads and that has left us advertisers scrambling to figure out solutions to keep as much conversion data as possible and as accurate as possible. There are a lot of changes to Facebook ads in preparation of Apple’s app tracking transparency prompt being introduced at some point with iOS 14.
#Chrome browser facebook tracking pixel tester how to#
Main 8 min read Last updated What is the Facebook Conversions API and how to use it